I like to think of my work as a way to take weight off your shoulders-without losing the personality and heart of what you want to say.
No matter what field you’re in, once you reach out and tell me about your project, I like to begin with a real conversation. Are you starting from scratch? Do you already have a business and need a rebrand? Are you looking for a new face that reflects where your brand is today? For me, having someone who listens, who understands how to shape your ideas visually and strategically, is key-especially in a world where standing out with honesty and intention matters more than ever.
I ask a lot of questions-about your business, your audience, and you. Because in order to design something that feels truly aligned, I need to get to know who you are. That’s how I make sure your brand doesn’t just look good-it feels like you.
A process that’s structured, human, and clear
Once we kick things off, I start translating your story into visuals-through moodboards, references, and design directions that I share with you along the way.
My process is divided into clear stages, so you always know where we are and what to expect. Each stage includes time for feedback and adjustments, and once we close that chapter, we move on to the next. That helps avoid confusion and keeps the project flowing with focus and intention.
I like to check in with calls at every stage, but if you prefer, we can also work via email. I also set up a dedicated Notion page where you can track everything related to your brand in one place-files, moodboards, links, feedback, and next steps.
Clarity, not chaos
One of the most important parts of my process is making feedback smooth and productive-not messy. That’s why I work in defined phases: once a phase is approved, we don’t go back unless we agree to expand the project or add new content. That keeps expectations clear and helps us move forward with confidence.
Delivery & support
At the end of our project, you’ll receive a complete folder with all your brand assets, plus a usage guide and a final call to walk you through everything. If you need extra support after that-like launching your brand, creating your website, or setting up your Instagram, I’m here to help.
We also offer an ongoing content service (we can call it Social Presence Support) where we help you keep your brand active and consistent on social media with custom posts and strategy to stay visible and connected.
More than design - it’s partnership
I love working with people who want to grow, stand out, and build something real. If you work with me, you won’t just get a visual identity – you’ll feel supported, understood, and guided through the entire process.
